Represent Memphis! Show how proud you are of one of the most amazing cities in the world! That's Memphis. This isn't just a key chain - IT'S A MOVEMENT!
 
We just have to overcome the negative energy and that starts a lot with helping Memphians to reimagine our city. That's what BIG MEMPHIS is all about, spreading and marketing positivity in and about the “M”. Together... we will elevate the morale and respect for the 901.